Owing to the company suffers from infringement these years, some individual and enterprise make use of “leaning on famous brand” to gain money wantonly, which brings great economical damage and brand loss to Guangbo. In order to maintain the legal rights of the enterprise, Guangbo will carry out “combating counterfeits” activity all over china

Ten-year gringding course finally becoming “well-known trademark”

Through ten-year development, Ningbo Guangbo Group has become listed company. In order to protect the enterprise’s invisible assets, as early as 1996, Guangbo registered the 16^th “Guangbo” trademark both in Chinese and English. Till now, “Guangbo” trademark has successfully registered on the products involving 41 categories.

As a trademark used for ten years, Zhejiang Guangbo Group input millions of yuan to extend the “Guangbo” brand every year. In CCTV, local TV and other plane medium, it will constantly carry out the propaganda and market promotion on “Guangbo” trademark and its products. With the advertising and other promoting activities, the sales volum of “Guangbo” series products increases substantially.

In 2002, “Guangbo” trademark is evaluated as Zhejiang famous trademark by Zhejiang Administration of Industry and Commerce and also becomes the most popular stationery brand in China. In April, 2005, Guangbo receives accusation from a consumer in Gan Su. He claims that he bought a bookbag with the trademark of “Guangbo”, but he finds the address is inconsistent with Guangbo Group. The leader of Guangbo Group combating counterfeits office immediately applies to the local commerce department to protect its well-known trademark. In October, 2006, “Guangbo trademark” is detemined as chinese well-known trademark by National Commercial Bureau.

Illegal enterprises follows up

However, with “Guangbo” becoming well-known, these years, stationery enterprises can frequently be seen in the national scope. Guangbo not only has to compete with large-scale atationery enterprises at home and abroad, but copes with the double attack of small enterprises and tiny workshop. Furthermore, “Guangbo”, the chinese well-known trademark, is frequently infringed. Some enterprises lean on famous brand and exploit advantages, covert cloning various things like Guangbo bookbag, Guangbo brush, Guangbo file box, which make the consumer very confusing.

Lately, Xiao Xu from Guangbo Shenzhen Office went to south China stationery market, unconsciously noticed that there were attendance devices with the brand of “Guangbo”. Xiao Xu was really confused, because the company never produced such kind of thing. At that time, his first reaction is that “Guangbo” trademark is infringed. At once he bought this attendance device, so as to prepare for the later investigation.

This is the situation of nearly 30 times “Guangbo” trademark is infringed used after receiving consumers’ accusation in 2005.

Actively attack   maintain brand