The latest statistics show that annual sales of Chinese stationery and office supplies market over 100 billion RMB. With the economic development, the enlargement of national investment in the aspects of education and fieness, people ’ s need in stationery and office supplies has been increasing. So that creates a huge potential stationery market. The increased components of this demand are mainly from the establishing of new-built office building and educational institutes, as well as the enlargement of usage scope of products. Such a huge demand brings along the rapid development of related industry. Of course, it is reported that current Chinese stationery and office supplies should belong to the supply exceeding the demand. But we can defenitely see that the quality of stationery and office supplies with made-in-china has greatly enhanced, and the price is much lower than that of procuts in Japan, America, Europe and so on. Besides, driven by cost benefit, at present many foreign stationery manufacturers are largely transferring to China. This shows the inevitable trend of opportunity and competition for Chinese stationery market.
Facing opportunity and competition, Chinese stationery and office supplies enterprises are not common ones. Evidence shows that the integration of Chinese stationery and office supplies industry has begun. According to related experts, how to measure enterprises’ future orientation in the limited resources distribution is the key strategic choice. Basically, it should be stage choice, which needs more retrievable reasonable scientific decision, so as to specify its survival opportunity and value in supply chain.
Stationery and office supplies industries in developed countries like Japan, America, Europe and so on have experienced cruel baptism of the market. From combination and acquisition of manufacturer group, distributor group, retailer and direct seller group, form group alliance, to face the pressure of continuous challenge and gain more market shares. Reducing operation cost, combining effective social resources, seeking the appreciation of capital investment operation and the maximum principle of shareholder investment return, which is worth learning for Chinese stationery and office supplies industries.
At present, there’re over thousands of enterprises engaging in stationery and office supplies manufacturing in China. Because of flexible decision and strong adaptability, most market shares are included by it, and it has the basis and necessity of integration.
Stationery and office supplies market has huge space, relatively low production cost, and fully reveals its huge potential, still doing a good job under large competition environment. Chinese stationery and office supplies enterprises grow up gradually, by developing, integration, going out, inviting inside and so on to challenge pessimistic judgements of losing competitiveness, non sun rising industry and market disorder, letting people see the ignored advantage in Chinese stationery and office supplies manufacturing. In the era of mass production, the characteristics of our manufacturing is high quality with low price level. In future, it will develop into the representative of world most advanced and the highest quality. If all stationery and office supplies manufacturing begins to establish brand consciousness, it needn’t to fear any rivals. ( Source: consumer goods and technology)
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